Feature.fm offers free “pre-save” tool for upcoming releases on Spotify, Apple Music and Deezer
In an age where people stream music instead of buying it, how do you build something equivalent to a pre-order campaign for upcoming releases? The answer is to create a “pre-save” campaign, akin to a landing page where fans can authorise you to automatically add a new song, EP or album to their steaming library or playlist of their choice as soon as it becomes available.
However, pre-save tools for Spotify — if you even knew they existed — are often perceived as expensive and solely for use at major labels or established music marketing companies. Now music marketing and technology startup Feature.fm wants to change that with its “Ultimate Pre-Save,’ a free tool for artists or labels of any size.
Better yet, the Ultimate Pre-Save tool also supports Apple’s newly launched “Pre-Add” feature, which works in a similar way to a Spotify pre-save. Deezer’s version of pre-save is supported too. (Steve O’Hear@sohear)