What are you up to this afternoon? If your answer is anything “watching the livestream of an empty Steve Jobs Theater,” honestly, I’m not sure how you call yourself an Apple fan.
A day before the company’s event in Cupertino, Apple’s streaming video of what looks to be an empty theater, bathed in darkness, with some swirling psychedelic designs playing on the big screen. The whole thing is almost certainly a bid to drum up more interest a day out, as fan scramble to figure out if someone accidentally left the feed running after morning rehearsals.
Just to make it clear, Apple is streaming a CRT-stylized CGI version of the keynote theatre with different camera angles and every now and then they throw in something weird around the room or onscreen to troll us with. Think Five Nights at Freddy's, but Apple https://t.co/LO2yPRrYXC
— Steve Troughton-Smith (@stroughtonsmith) March 24, 2019
Most likely, what we’re seeing is a composite, CG mockup or pre-recorded video of the space. There’s even the occasional odd pop up on the big screen. Apple’s been known to have fun at our expense just ahead of the big event. Call it a fun goof or good natured trolling, but the company’s certainly got out attention. Not that is needed it.
— Benjamin Mayo (@bzamayo) March 24, 2019
Apple is expected to launch a number of new products tomorrow, including a Netflix competitor, news offering and gaming service. There’s even a credit card rumored to be in the works. (Brian Heater@bheater)